SEO for Squarespace Sites
When it comes to SEO (search engine optimization) Squarespace can't seem to shake the myth that it's falling short of Wordpress. This couldn't be further from the truth. In fact Squarespace achieves the same level of SEO without the extra plugins and effort. As Anthony Casalena, the founder of Squarespace, put it "Squarespace is engineered to work properly without a sea of plugins... We actually scan the top installed Wordpress plugins regularly and ensure we do all of that in our core". Now that Squarespace has the technical side covered, here are a few things you can do to make your site more visible...
This is probably the most important point. Google mentions it in every document they've produced regarding SEO. Search engines love a site that's rich with content and gets updated regularly. A simple way to do this is through blog posts. By posting weekly on topic related to your site, you can add in key words and drive traffic to your site.
Inbound links are links to your site that are posted on other websites. Another important part of SEO is having quality inbound links. Having your link featured on a popular blog, for example, is a good way to let search engines know that your site is relevant.
Site maps are extremely important for SEO as they allow Google to understand your site better and give hints on how to crawl through everything. Make sure you configure your sitemap through Google Webmaster. For more information click here>>
Search Engine Description
Adding a search engine description helps potential visitors decide if they want to view your site. Squarespace recommends making your description "short, relevant and readable" as using a jumble of key words and incohesive sentences may make your site look uninviting.
A page description may get used in search results if they can't find more relevant content to a visitors search terms. Different templates use the page description in different ways. For more information click here>>
Remember to tag all of your blog posts and images for maximum search engine visibility. It should be noted, however, that Squarespace does do automatic tagging whenever possible.